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Posts Tagged ‘Twitter’

Congrats to Brenna for the Spo…


Congrats to Brenna for the Spotlight! http://thejohnfmoore.com/2010/08/25/who-is-in-the-lab%E2%80%99s-spotlight-brenna-gimler/

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Is it SPAM or just smart marketing?


I would urge all of us to take a look at John Moore’s latest article, “Is it SPAM or just smart marketing?” What is your opinion? The following is my response to John’s weblog. Do you agree or have I missed the point?

John, thanks for framing this issue which goes well beyond this one person, book, DM etc. I have very little issue with the specific incident given the mechanics of Twitter. I do believe it was poor marketing for the simple reason that there was no apparent “connection with intent to engage.” Stated directly, it was useless. Over the years we have all learned that marketing, promotion and sales work best when engagement sets in. Engagement requires some value to be present. In this case there was no value (although had he sent a free copy that would have been value!). In the end, it all seems like a waste of effort that probably generates a few sales “by the numbers” and not much more. Aaron


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