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Posts Tagged ‘Google’

Google Picture Worth Gazillian Words

via Fast Company:  Infographic by PPC Blog

Google is pretty secretive about all this–understandably, as it’s the company’s bread and butter and there are viable alternatives out there, like Microsoft Bing and Yahoo–so this infographic is based on the little information and clues Google has given. Even for someone who deals with SEO (search engine optimization) all day (alternate headline for this post: “Google Apple Babies Steve Jobs Boobs iPhone Obama Scandal!”), there’s some stuff in here I didn’t know.

For example, it’s totally reasonable, but I didn’t realize that Google would have to find synonyms to every keyword a user searches. Also, there are way more legal considerations than anyone would expect, likely lots more than are listed here, and that’s all policed through several different means including user ratings, notifications from content-owning agencies and government groups, spam reports, and its own Search Quality Team.

Google search really is amazing, and it’s even more amazing that this entire flowchart (which is just a basic overlook) all happens in milliseconds.



Google Needs Another Pony (Big One!)

“Google’s stock has taken a beating this year, falling more than 20% since January. There’s a bunch of small reasons for Google’s stock to be dinged, including the failure of the Nexus Onepulling out of China, and the weaker Euro posing some problems. The big picture for Google is that it hasn’t found a second leg of business to dazzle investors. Android is poised to become a monster, but Google has yet to prove it will make much money because of it. Until a second business is formed, and takes off, Google’s stock could be stuck in the mud.”

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