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Ed Israel

Ed comes to Mass Ingenuity with 30 years experience in running businesses, starting businesses, building products, and promoting powerful business tools to the market. Ed brings a strong blend of business leadership, technology, and client development skills to the team. He offers a comfortable executive approach to his clients. In 1975 he started his career in the family business by learning how to repair all of the products being serviced by the business. He learned very quickly how people felt about his parents, the CEO, and the business in general. He claims he has never forgotten that experience. In 1981, he began the conversion of his family’s small office products business into a large west coast integrator of mid-market ERP, CRM, specialized market, and web-based solutions. His company was named Microsoft Solution Provider of the year in the Northwest in the late '90's. Some of his client relationships during that period of time included doing national and international business with Freightliner and Nike, and national business with Willamette Industries prior to their acquisition by Weyerhaeuser. They also supported many mid-market and smaller clients during that period of time. They were once named the #1 implementer in the country of a major mid-market ERP solution. Ed prides himself on building a high employee engaged company during very turbulent and competitive times where talented people were hopping from company to company based on the next great offer. He deeply believes that the only way to build a successful business is through engaging everyone in the company in a way that truly creates a shared vision and shows how everyone’s work ties to the whole.

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Posts by Ed:

“Show Up and Throw Up?” NOT!!!


I once heard a prospect tell me that the job description for most sales people was to “Show Up and Throw Up” product information on their desk.  A successful sales person knows that his first job is to “Show Up, Shut Up and Listen”.  The sales person knows they need to listen to learn to be successful. Here are some helpful tips:


  • Have a plan.  Set a goal for each meeting.
  • Have well planned out questions that stimulate conversation and that get you the critical answers you seek
  • Remember the 10 minute gag rule (no product discussion unless the prospect initiates it).
  • The meeting is all about the prospect, not you.
  • You need the prospect to talk.  If he doesn’t talk, you don’t learn.
  • You need the prospect to talk.  If he talks, he will like you better.
  • You need the prospect to talk.  If he doesn’t, you just had a bad meeting.
  • Focus what you say to be what you most want them to remember.
  • Practice well thought out lines of conversation
  • Take Notes.  What the prospect says is important!



A successful sales person is great at having his clients tell him how to close them.  Question, listen and take notes.

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Sales, The Endless Frontier: Throw Up or Shut Up?


The goal is “95% and 5%.” Here’s why.

I once heard an advisors tell me that the job description for most sales people was to “Show Up and Throw Up” product information on their desk.  Yikes, that’s a guaranteed bad sales call! A successful sales person knows that his first job is to “Show Up, Shut Up and Listen”. Great sales people know that they need to listen to learn to be successful. The best memory jogger is to plan on listening 95% of the time and talking no more then 5% of the time. Try it! Here are some other helpful tips:

  1. Have a plan. Set a goal for each meeting.
  2. Have well planned out questions that stimulate conversation and that get you the critical answers you seek
  3. Remember the 10 minute gag rule (no product discussion unless the advisor initiates it).
  4. The meeting is all about the advisor, not you.
  1. You need the advisor to talk. If he doesn’t talk, you don’t learn.
  2. You need the advisor to talk. If he talks, he will like you better.
  3. You need the advisor to talk. If he doesn’t, you just had a bad meeting.
  4. Focus what you say to be what you most want them to remember.
  5. Practice well thought out lines of conversation
  6. Take Notes. What the advisor says is important!

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A successful sales person is great at having his clients tell him how to close them. Question, listen and take notes.

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