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Know Your Mission!

In chapter five walk through an example of a company building out its NOW Fundamentals Map, foundation to the shift from THEN thinking to NOW thinking.

Here’s what I write about its use:

“Over the past twenty years the NOW Fundamentals Mapsm that evolved from that sketch for the bank’s leaders has benefited nearly 100 diverse organizations, including a high school, a university level nursing school, a high-end customer window-covering manufacturer, a large financial services business, several medical equipment and device companies, wood products companies, a global supply chain company, multiple software and technology companies, a family restaurant & pub, the executive branch of a state government, a corrections system, and a Christian missionary organization.”

President John F. Kennedy articulated one of most inspiring visions of modern times when he said in speech before a joint session of the U.S. Congress on May 25, 1961, “…I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” His challenge set in motion an unparalleled period of collaboration and U.S. technological innovation.

On July 16, 1969 astronaut Neil Armstrong fulfilled that vision when he set foot on the moon and uttered the immortal words, “That’s one small step for man, one giant leap for mankind.”

Organizations need to know why they exist and what they are trying to accomplish. Kennedy’s speech made the mission clear in a way that inspired commitment and action to reaching a clearly defined goal. However extraordinary or mundane a mission you set for your own organization, you need to do what Kennedy did because that will lay the basic foundation upon which your people will build success

  • About The Author

    John Bernard

    John Bernard ‘s work in redefining the fundamental drivers of business performance improvement has led to national recognition as a thought leader in employee engagement. As an equally experienced executive and consultant, his effective articulation of new ways of thinking about management and management systems has led to his forthcoming book, Engage to Win, The Surprising Secret to Extraordinary Employee Engagement. John is managing partner of Portland, Oregon based Mass Ingenuity at Check out John's book at Full

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