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Transparency … (via John Moore)

As many of you know, we are heavily involved with installing a system of management (NOW System). The topic of transparency threads throughout this system and often invokes intense debates between leaders. In any case, John Moore’s article is excellent. Please take a look!

(via John Moore) Transparency sounds like a great goal, a key attribute that people point to when they discuss the benefits of social media and nearly every social+ framework.  Why wouldn’t transparency make sense, the concept makes us think of pulling aside the curtain (picture the Wizard of Oz), eliminating hidden deals, hidden agendas, working purely for the goals stated.

It sounds a little Utopian, in fact….  Aldous Huxley would be excited to see it taking up so much of our time, so much of our thinking….

The problem with transparency, of course, is how far does an organization need to take the concept and what does it really mean when applied to any given function?

Well, first off, the key for any organization is to meet their defined goals, deliver information/value where and when needed.  In fact, each organizational goal will require a different degree of “transparency” ranging from completely open to completely closed. Each can be right for a given organizational goal at a given time.

The key for success within The Social Ecosystem (or any of the components of the overall Ecosystem), is to focus on organizational goals first, define strategies and tactics second.  The strategies and tactics will lead you to the level of transparency required.  As always, let common sense organizational strategies lead your way, not buzz words.


  • About The Author

    Aaron Howard

    Aaron is a leader, technologist, musician and horse person with 25 years experience in starting, growing and monetizing successful businesses. While it would not be unusual to find Aaron in the middle of Montana every October with his wife Marianne riding horses every day and enjoying the "truly big sky", it is always a possibility that he is online. Aaron’s passion for new technologies such as social media is contagious and its been said that after a day with Aaron you will find yourself tweeting, posting, blogging, searching and roaming the web for an opportunity to be part of his vision. His most recent passion focuses on driving growth through the winning combination of leadership and emerging technologies. Learn more about Aaron and growth here at Full
  • Will Sandman

    Transparency in a for profit organization is limited by what gives that company a competitive advantage. A non-profit does not have the problem with being transparent as many are required to provide transparency throughout their business. The problem for non-profits and non-profits particularly focused on social issues, is having the time to provide the transparency when the goal of the company and the issues they are addressing are more important. Focusing on the tasks at hand are the main goal, but limited transparency and focus on that part of the business can limit the amount of marketing available to the cause. This marketing can add to increased overall and long term gains to the cause. Choosing which can be a matter of guessing because what seems like a great marketing or media lead can turn out to not generate additional opportunities for improvement in the main goal. I think over time, any director or manager will have to gauge which ones are better than others and use this experience to filter where to focus.

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