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Google Picture Worth Gazillian Words

via Fast Company:  Infographic by PPC Blog

Google is pretty secretive about all this–understandably, as it’s the company’s bread and butter and there are viable alternatives out there, like Microsoft Bing and Yahoo–so this infographic is based on the little information and clues Google has given. Even for someone who deals with SEO (search engine optimization) all day (alternate headline for this post: “Google Apple Babies Steve Jobs Boobs iPhone Obama Scandal!”), there’s some stuff in here I didn’t know.

For example, it’s totally reasonable, but I didn’t realize that Google would have to find synonyms to every keyword a user searches. Also, there are way more legal considerations than anyone would expect, likely lots more than are listed here, and that’s all policed through several different means including user ratings, notifications from content-owning agencies and government groups, spam reports, and its own Search Quality Team.

Google search really is amazing, and it’s even more amazing that this entire flowchart (which is just a basic overlook) all happens in milliseconds.

  • About The Author

    Aaron Howard

    Aaron is a leader, technologist, musician and horse person with 25 years experience in starting, growing and monetizing successful businesses. While it would not be unusual to find Aaron in the middle of Montana every October with his wife Marianne riding horses every day and enjoying the "truly big sky", it is always a possibility that he is online. Aaron’s passion for new technologies such as social media is contagious and its been said that after a day with Aaron you will find yourself tweeting, posting, blogging, searching and roaming the web for an opportunity to be part of his vision. His most recent passion focuses on driving growth through the winning combination of leadership and emerging technologies. Learn more about Aaron and growth here at Full


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