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How can you do it?! (via Seth Godin)


Here’s why we start new businesses, via Seth Godin’s Blog.

JK asks,

“It’s like, how does anyone start their own business? How is it even possible? How do they deal with the crippling fear and harsh economic realities?”

Some people believe that if you have a good job, you shouldn’t start your own gig, because it’s foolish to give up a job you can’t easily replace.

And some people believe that if you don’t have a great job, it’s foolish to waste time (and the money you can ill afford to lose) starting something when you’d be a lot better off getting a great job or going to school until you do.

And both groups are missing the point.

The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won’t shut up until we discover if we’re right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.

I guess the real question, JK, is, “How can you not do it?”

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    Aaron Howard

    Website: http://www.theperiscopegroup.com
    Aaron is a leader, technologist, musician and horse person with 25 years experience in starting, growing and monetizing successful businesses. While it would not be unusual to find Aaron in the middle of Montana every October with his wife Marianne riding horses every day and enjoying the "truly big sky", it is always a possibility that he is online. Aaron’s passion for new technologies such as social media is contagious and its been said that after a day with Aaron you will find yourself tweeting, posting, blogging, searching and roaming the web for an opportunity to be part of his vision. His most recent passion focuses on driving growth through the winning combination of leadership and emerging technologies. Learn more about Aaron and growth here at www.theperiscopegroup.com.Read Full
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